Guest Blog

How to Use Feedback to Better Coworking Marketing Strategy

Marketing a coworking startup in an increasingly crowded market is a challenge that requires continually fine-tuning messaging and a smart lead generation strategy. So, how do you create game-changing value propositions and reach potential customers at the right time? One key to success is to gather feedback from real people at every step of the […]

A Coworking Operator’s Guide to Event Marketing

As a coworking operator, events should be a core part of a successful marketing arsenal. They boost awareness and word-of-mouth buzz, bring in new members, and keep current members engaged. So, how do you organize a great coworking event that will leave your guests wanting more? Choose the right topic & format To host a […]

A Coworking Operator’s Guide to Email Marketing

It may seem like all marketing talk is now focused on search engines, social media platforms, and blogs. But most savvy marketers know that email is still one of the most efficient advertising mediums at your disposal—and one of the most flexible. If you are establishing or growing a brand and want to attract as […]

Coworking Operator’s Guide to Content Marketing – Part 2: Content & Conversion

This is the second part of our coworking content marketing guide. In the first installment we talked about goal setting, strategy and infrastructure. Missed it? Find the first part here. In this section, we’ll dive straight into content production, optimization, and conversion. Create Valuable Content A content marketing strategy can be as simple or complicated […]

How Self Storage Can Help Coworking Operators And Members

The coworking industry has come a long way since its inception in the mid-2000s, and it’s no wonder – coworking provides affordable and flexible services for freelancers, startups and even established companies. More importantly, coworking creates a vibrant, stimulating environment and also encourages networking. Accommodating Storage Needs Coworking spaces come equipped with desks and shared […]