Canadian Coworking Market Overcoming Obstacles Amid COVID-19

The Canadian coworking industry has grown rapidly throughout the last decade. A 2019 CBRE report showed that the flexible office sector had quadrupled its footprint since 2014, and it is expected to surpass 7 million square feet of space this year. However, the COVID-19 pandemic has thrown plans in all commercial industries into a state […]

GWA Roundtable: How Coworking Will Leverage Technology Post-Pandemic

While COVID-19 forced the annual GWA conference to move from an in-person setting to a virtual one, it did not affect the wealth of knowledge shared. As a return GWA sponsor, Yardi Kube hosted a discussion among industry leaders about the effects of advancing technology on the immediate future of coworking post-pandemic. Dale Hersowitz, Yardi […]

How to Use Feedback to Better Coworking Marketing Strategy

Marketing a coworking startup in an increasingly crowded market is a challenge that requires continually fine-tuning messaging and a smart lead generation strategy. So, how do you create game-changing value propositions and reach potential customers at the right time? One key to success is to gather feedback from real people at every step of the […]

A Coworking Operator’s Guide to Event Marketing

As a coworking operator, events should be a core part of a successful marketing arsenal. They boost awareness and word-of-mouth buzz, bring in new members, and keep current members engaged. So, how do you organize a great coworking event that will leave your guests wanting more? Choose the right topic & format To host a […]

What is Travel Coworking?

The rise in popularity of the coworking industry has led to an evolution of how we work. Workspace models are changing, but so are members’ expectations of how they want to work, including during travel. The travel coworking niche (sometimes called destination coworking) is just that: people who frequently travel to work somewhere new for […]