GWA Roundtable: How Coworking Will Leverage Technology Post-Pandemic

While COVID-19 forced the annual GWA conference to move from an in-person setting to a virtual one, it did not affect the wealth of knowledge shared. As a return GWA sponsor, Yardi Kube hosted a discussion among industry leaders about the effects of advancing technology on the immediate future of coworking post-pandemic. Dale Hersowitz, Yardi […]

How to Use Feedback to Better Coworking Marketing Strategy

Marketing a coworking startup in an increasingly crowded market is a challenge that requires continually fine-tuning messaging and a smart lead generation strategy. So, how do you create game-changing value propositions and reach potential customers at the right time? One key to success is to gather feedback from real people at every step of the […]

A Coworking Operator’s Guide to Event Marketing

As a coworking operator, events should be a core part of a successful marketing arsenal. They boost awareness and word-of-mouth buzz, bring in new members, and keep current members engaged. So, how do you organize a great coworking event that will leave your guests wanting more? Choose the right topic & format To host a […]

What is Travel Coworking?

The rise in popularity of the coworking industry has led to an evolution of how we work. Workspace models are changing, but so are members’ expectations of how they want to work, including during travel. The travel coworking niche (sometimes called destination coworking) is just that: people who frequently travel to work somewhere new for […]

A Coworking Operator’s Guide to Email Marketing

It may seem like all marketing talk is now focused on search engines, social media platforms, and blogs. But most savvy marketers know that email is still one of the most efficient advertising mediums at your disposal—and one of the most flexible. If you are establishing or growing a brand and want to attract as […]

How Coworking Space Design can Maximize Productivity

The flexibility and comfort of working from a coworking space is a driving factor behind members leaving home or public areas to join shared workspaces. There are, however, reasonable concerns about maximizing productivity when working in an environment that encourages worker communication with open desk spaces and common interactive areas. Here is how the coworking […]