New coworking space hits 17% occupancy in its first month in Bentonville

North ROC Coworking opened its doors in Bentonville, Arkansas, on March 5, 2026. Within its first month, the space had already reached 17% occupancy—a strong result in an industry where the average coworking space takes up to 18 months to stabilize.

Northwest Arkansas has transformed dramatically over the past decade. Once a quiet corner of the country best known for Walmart’s headquarters, the region has exploded into a vibrant hub for entrepreneurs, startups and Fortune 500 satellite teams. Into this dynamic market, North ROC Coworking opened with a powerful operational advantage most new operators can only dream about.

With approximately 60 private offices and team suites spanning an entire second floor and half of a third floor, North ROC is not a modest experiment. It is a full-scale, professionally managed coworking destination—one built from day one on the Yardi Kube platform.

At the helm of day-to-day operations is Jenna Stobart, a coworking veteran who opened the very first coworking space in Bentonville ten years ago and spent eight years as a Yardi Voyager power user in commercial property management before joining North ROC. Her rare combination of coworking expertise and deep Yardi knowledge makes her uniquely positioned to get the most out of Kube—and her story offers a compelling blueprint for operators of any size.

The Challenge:

North ROC’s parent company, CrossMar, manages well over 1,000,000 square feet of commercial real estate across a diverse portfolio. Before implementing Yardi, the team relied on a patchwork of Excel spreadsheets and QuickBooks—tools that work for small operations but quickly become untenable at scale.

The core challenges were painfully familiar to anyone who has tried to run a growing property business on disconnected tools:

• Tracking finances, rent rolls and occupancy across multiple properties required opening dozens of spreadsheets
• There was no single source of truth for accounts payable, budgeting or forecasting
• Managing coworking-specific workflows—conference room bookings, member contracts, amenity packages and billing—was impossible in a traditional commercial PM platform
• As the portfolio grew, manual processes consumed increasing amounts of staff time and introduced greater risk of error

When CrossMar decided to expand into coworking by developing North ROC, it was recognized that the right operational foundation was needed. Yardi Voyager was chosen for the broader portfolio and Yardi Kube was added specifically to power the coworking operation.

“They were using Excel and QuickBooks and they have quite a rather large portfolio, so they really needed Yardi to help them. When they implemented Yardi and knew we were opening up coworking, that’s when they added Kube.”— Jenna Stobart, Operations Manager, North ROC Coworking

The Solution:

Yardi Kube is built for the unique demands of flexible workspace management. Unlike generic property management software adapted for coworking, Kube is designed from the ground up around the coworking business model—with native support for amenity management, point-based booking systems, member portals, e-signature workflows, visitor management and automated billing.

For North ROC, Kube delivered exactly the depth of functionality a large, professionally managed coworking space requires. Jenna was particularly impressed by how configurable the platform is—down to the icons displayed next to each amenity listing.

Implementation:

Jenna joined North ROC after the initial implementation process had begun, which meant inheriting a partially configured system. Recognizing the need for a more structured setup, she and her team requested hands-on support from Yardi.

Yardi responded by sending implementation specialist Kelly Brian to Bentonville for three days of in-person training. The results were transformative.

“She sat with us in a conference room for three days and walked us through a lot of the pieces that we were missing to kind of get it in the right direction. Not only did she help us, but she made it fun.”— Jenna Stobart

Key elements of the implementation included:

• Space mapping: Building out the floor plan inside Kube so every office, suite and amenity is accurately represented and bookable
• Amenity configuration: Setting up individual amenities and linking them to a point-based system (e.g., conference room time allocated in points per membership plan)
• Package building: Creating tiered membership packages that bundle multiple amenities—Jenna was able to build two additional packages independently after training
• Classroom setup: Converting a flexible suite into a bookable event/classroom space—a project Jenna completed entirely on her own after go-live
• Visitor management: Configuring automatic member notifications when guests arrive
• Billing automation: Setting up recurring billing and autopay for members

Integration with Voyager:

One of North ROC’s most significant operational advantages is the seamless integration between Kube and Yardi’s Voyager. Coworking revenue, occupancy and financial data flow directly into the same system managing the broader commercial portfolio. For ownership, this means a single dashboard for everything.

“Having everything in one spot—all of your accounts payable—all you have to do is look at your actuals and project for next year’s budget. Building budgets is just life-changing for property managers.”— Jenna Stobart

Looking ahead to 2027, CrossMar plans to leverage Voyager’s budgeting and forecasting tools for the first time—a capability that simply wasn’t possible with Excel and QuickBooks.

The Results:

North ROC launched on March 5, 2026. Within its first month, the space had already reached 17% occupancy—a strong result in an industry where the average coworking space takes up to 18 months to stabilize. Kube has been a direct contributor to that momentum by eliminating operational friction and freeing Jenna to focus on member experience and business development.

The three most mission-critical Kube features for North ROC’s daily operations:

• Conference room booking management: Jenna reviews reservations every morning to ensure smooth daily operations across all bookable spaces
• E-signature contract processing: Members can sign agreements digitally and immediately—eliminating the time-consuming chase of manual signatures
• Automated billing with autopay: Members set up recurring payments independently, removing invoice tracking from Jenna’s plate entirely

“The fact that billing is kind of automated to be able to let people know, and then they can set up autopay—it just takes something off of my plate that I don’t have to worry about anymore.”— Jenna Stobart

Conclusion:

North ROC Coworking is not just a successful launch—it’s a proof of concept for an ambitious growth strategy. With CrossMar’s large commercial real estate portfolio as its foundation and Yardi Kube as its operational engine, North ROC is positioned to scale efficiently.

Plans are already in motion to expand to additional locations once this flagship space reaches 50–70% occupancy. Leadership is actively exploring other markets, with a longer-term vision of going nationwide. In each new location, Kube will provide the same operational framework—while rolling up into Voyager for consolidated portfolio-level visibility.

For operators considering flexible workspace as a revenue layer within a larger commercial real estate strategy, North ROC’s story offers three clear lessons:

• Start with the right technology: Implementing Kube from day one—before opening—meant North ROC never had to migrate from a legacy system
• Invest in implementation: The three-day in-person training with a Yardi specialist delivered exponential returns in operator confidence and platform depth
• Integrate with your core system: Running Kube within the Voyager ecosystem means coworking is not a siloed side business—it’s a fully integrated, financially visible part of the portfolio

As Jenna puts it simply: “I love Yardi. I will stand on that hill forever.”