Most operators designing flex workspace strategies ask the same question: what are the biggest companies actually doing about hybrid work? The answer matters because enterprise decisions shape demand for coworking and flexible office space. 

Here’s a look at five hybrid models worth studying, what makes each one distinct and what flex workspace operators can take from them. 

1. Microsoft: “Hybrid by Default” 

Microsoft moved to a policy where most employees can work remotely up to 50% of the time without manager approval. Beyond that threshold, teams negotiate arrangements individually. The model treats flexibility as a baseline, not a perk. 

The takeaway for operators: When enterprises normalize part-time remote work, their teams need drop-in workspace close to home, not just a headquarter location. That’s a direct pipeline for flex space demand in suburban and secondary markets. 

2. Google: “Structured Hybrid” 

Google requires most employees in-office three days per week, with specific anchor days set by each team. The company redesigned offices around collaboration zones rather than rows of individual desks. 

The takeaway for operators: Structured hybrid creates predictable occupancy patterns. Operators who can offer enterprise clients dedicated space on set days and release it for community use on off days, maximize revenue per square foot. 

3. Salesforce: “Success from Anywhere” 

Salesforce segments roles into flex, fully remote and office-based categories. Roughly half of employees fall into the “flex” bucket, coming in one to three days per week. The company has also reduced its total real estate footprint significantly since 2020. 

The takeaway for operators: As enterprises shed long-term leases, they still need space for team gatherings and client meetings. Flex operators who offer bookable meeting rooms and event space are well-positioned to absorb this demand. 

4. Spotify:”Work from Anywhere” 

Spotify lets employees choose where they work, office, home or a coworking space, with no mandated in-office days. The company provides stipends for home office setups and coworking memberships alike. 

The takeaway for operators: Employer-funded coworking memberships are a growing channel. Operators who make it easy for enterprise admins to manage access, billing and usage reporting have a clear advantage here. 

5. HubSpot: “Choose Your Own Adventure” 

HubSpot offers three options: @home, @office or @flex. Employees pick their designation, and the company adjusts real estate planning accordingly. Around 60% of employees chose @flex or @home in recent internal surveys. 

The takeaway for operators: When companies let individuals decide, workspace needs become fragmented and harder to predict. This is where platforms built for managing flex occupancy, like Yardi Kube, help operators handle fluctuating demand without manual overhead. 

What This Means for Flex Operators 

These five models share a common thread: none of them are fully returning to pre-2020 office norms. Enterprise hybrid strategies are creating sustained demand for flexible, well-managed workspace but the specifics vary widely. 

The bottom line: operators who understand how enterprise hybrid policies actually work can tailor their offerings accordingly, whether that means anchor-day desk agreements, bookable meeting space or enterprise membership management. The companies aren’t guessing. You shouldn’t be either. For more information on how to better manage your coworking space using Yardi Kube coworking software, click below.