{"id":7226,"date":"2025-09-17T11:34:42","date_gmt":"2025-09-17T11:34:42","guid":{"rendered":"https:\/\/www.yardikube.co.uk\/?p=7226"},"modified":"2026-04-02T12:02:42","modified_gmt":"2026-04-02T12:02:42","slug":"insights-from-the-spaces-to-places-voice-of-the-customer-2025-report-launch","status":"publish","type":"post","link":"https:\/\/www.yardikube.com\/en-gb\/blog\/insights-from-the-spaces-to-places-voice-of-the-customer-2025-report-launch\/","title":{"rendered":"Insights from the Spaces to Places Voice of the Customer 2025 Report Launch"},"content":{"rendered":"\n<p>Industry leaders gathered recently for the launch of the <a href=\"https:\/\/spacestoplaces.co.uk\/resources\/reports\/voc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Spaces to Places Voice of the Customer<\/em> <em>Report<\/em><\/a> \u2013 a deep dive into how employees really experience and value their workplaces. Yardi is proud to sponsor this vital research, which brings the customer voice to the forefront of workspace strategy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spacestoplacesreport-2.jpg?w=1024\" alt=\"Insights from the Spaces to Places Voice of the Customer 2025 Report Launch\" class=\"wp-image-7229\" style=\"width:400px\" srcset=\"https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spacestoplacesreport-2.jpg 1200w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spacestoplacesreport-2.jpg?resize=300,200 300w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spacestoplacesreport-2.jpg?resize=768,512 768w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spacestoplacesreport-2.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>From Trends to Truths<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The launch began with a reminder that while headline-grabbing features, such as therapy dogs or stylish breakout zones, can create positive impressions, the fundamentals remain critical. Much like trains that need to run on time, workplaces must deliver on basics first: reliable Wi-Fi, quiet areas for focus, and well-designed collaborative spaces.\u00a0<\/p>\n\n\n\n<p>The <em>Voice of the Customer<\/em> research, carried out with data from <a href=\"https:\/\/hubblehq.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubble<\/a>, Resonate and DBSJ, surveyed more than 900 office-based workers across the UK. It uncovered a clear message: customer expectations are evolving, and operators must understand the nuances of different user types to create spaces that truly work.<\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/spacestoplaces.co.uk\/resources\/reports\/voc\/\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"683\" src=\"https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spacestoplacesreport-3.jpg?w=683\" alt=\"Insights from the Spaces to Places Voice of the Customer 2025 Report Launch\" class=\"wp-image-7228\" style=\"width:auto;height:500px\" srcset=\"https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spacestoplacesreport-3.jpg 800w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spacestoplacesreport-3.jpg?resize=200,300 200w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spacestoplacesreport-3.jpg?resize=768,1152 768w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spacestoplacesreport-3.jpg?resize=683,1024 683w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Findings from the Report<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The research identified three primary customer personas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maximisers<\/strong> \u2013 loyal, routine-driven users who value reliability and professionalism.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wellness Seekers<\/strong> \u2013 motivated by balance, wellbeing, and stress-free environments.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Innovators<\/strong> \u2013 younger, collaboration-driven workers looking for tech-enabled, purpose-driven spaces.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>While all three groups matter, <em>innovators<\/em> present the biggest opportunity for growth, with a strong appetite for increased office usage if their needs are met.&nbsp;<\/p>\n\n\n\n<p>The report also revealed the critical role of attendance thresholds \u2013 employee engagement rises significantly when 60\u201370% of colleagues are present. This has significant implications for how operators and landlords design and promote their spaces.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lessons from the Panel<\/strong>&nbsp;<\/h2>\n\n\n\n<p>A lively panel discussion brought together voices from operators, landlords, and service providers. Several themes stood out:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attraction vs. Retention<\/strong> \u2013 Winning new tenants requires clear positioning, but keeping them depends on flexibility, optionality, and personalisation.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technology with Purpose<\/strong> \u2013 Customers expect frictionless experiences. Apps alone aren\u2019t enough; tech must integrate seamlessly into daily life.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalisation at Scale<\/strong> \u2013 From customised fit-outs to flexible service bundles, operators that empower customers to shape their own space are winning loyalty.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Regional Growth Opportunities<\/strong> \u2013 Beyond London, there is huge untapped potential in regional markets where expectations are rising rapidly.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why It Matters<\/strong>&nbsp;<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spaces-to-places-customer-report.jpg?w=1024\" alt=\"Insights from the Spaces to Places Voice of the Customer 2025 Report Launch\" class=\"wp-image-7227\" style=\"width:400px\" srcset=\"https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spaces-to-places-customer-report.jpg 1200w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spaces-to-places-customer-report.jpg?resize=300,200 300w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spaces-to-places-customer-report.jpg?resize=768,512 768w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2025\/09\/spaces-to-places-customer-report.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The traditional 9\u20135 office model is behind us. Today\u2019s workplace must balance function, experience, and identity. Customers are no longer just looking for a desk \u2013 they want spaces that support collaboration, wellbeing, and company culture.&nbsp;<\/p>\n\n\n\n<p>At Yardi, we believe technology has a vital role in bridging these needs. By connecting property management with customer experience, operators can respond faster, personalise offerings, and scale best practices across portfolios.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Download the Report<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The UK Flex Office: Voice of the Customer 2025 report is a must-read for anyone shaping the future of the workspace. It offers actionable insights, practical frameworks, and a clear look at what customers really value.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/spacestoplaces.co.uk\/resources\/reports\/voc\/\">Download the report<\/a><\/div>\n<\/div>\n\n\n\n<p>As proud sponsors, Yardi is excited to support this research and the ongoing conversation about creating workplaces that truly put the customer first.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the launch of Spaces to Places Voice of the Customer Report \u2013 a deep dive into how employees really experience and value their workplaces, sponsored by Yardi.<\/p>\n","protected":false},"author":897,"featured_media":7227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[],"class_list":["post-7226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coworking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spaces to Places Voice of the Customer 2025 Report Launch<\/title>\n<meta name=\"description\" content=\"Explore the launch of the Spaces to Places Voice of the Customer Report \u2013 a deep dive into how employees experience &amp; value their workplaces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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