{"id":2059,"date":"2020-07-29T07:38:12","date_gmt":"2020-07-29T07:38:12","guid":{"rendered":"https:\/\/www.yardikube.co.uk\/?p=2059"},"modified":"2026-04-02T12:04:48","modified_gmt":"2026-04-02T12:04:48","slug":"how-older-technology-may-be-selling-your-members-short","status":"publish","type":"post","link":"https:\/\/www.yardikube.com\/en-gb\/blog\/how-older-technology-may-be-selling-your-members-short\/","title":{"rendered":"How Older Technology May be Selling Your Members Short"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2020\/07\/Paul-Orrock-Edit-1.jpg\" alt=\"\" class=\"wp-image-2071\" width=\"350\" height=\"280\" srcset=\"https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2020\/07\/Paul-Orrock-Edit-1.jpg 1020w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2020\/07\/Paul-Orrock-Edit-1.jpg?resize=300,240 300w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2020\/07\/Paul-Orrock-Edit-1.jpg?resize=768,614 768w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><figcaption class=\"wp-element-caption\">Paul Orrock, Regional Manager, Yardi<\/figcaption><\/figure><\/div>\n\n\n<p>Technology is evolving at such a speed that certain tech advances get left behind, explains Paul Orrock, Yardi Medusa Wi-Fi specialist, who detailed why older technology is detrimental to your business and member base.&nbsp;<\/p>\n\n\n\n<p>The first two things as a coworking operator to recognise are: what are your members being driven to by tech change? And what is your core infrastructure\u2019s ability to cope with this change?&nbsp;<\/p>\n\n\n\n<p><strong>Changes with low office occupancy<\/strong><\/p>\n\n\n\n<p>While the rapidity of tech changes may not be driven by the COVID-19 pandemic, it\u2019s important to understand the reality that work from offices will be changed long-term. People have left the office physically, but they\u2019re still accessing your workplace infrastructure digitally to communicate with colleagues, customers, suppliers and anyone else they would work with on an everyday basis.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cIf you don\u2019t have the core infrastructure to handle that inbound traffic, or if your infrastructure was focused on outbound or internal traffic, your customer experience will be diminished,\u201d Orrock explained.&nbsp;<\/p>\n\n\n\n<p>\u201cNot only do members feel disenfranchised to be paying ongoing fees to remain in your space while they can\u2019t actually be there, they\u2019ll be further frustrated that they can\u2019t communicate with the infrastructure you have in place,\u201d he added.&nbsp;<\/p>\n\n\n\n<p>Orrock has been in communication with coworking spaces throughout the UK, monitoring their traffic and usage. His takeaways are that many of them are lacking the necessary infrastructure to handle a newfound large volume of inbound traffic. This may be due to connections between the inbound router and the outgoing switch, or it could be due to circuit speeds. \u201cEven with less people in the office, you still need a resilient circuit in case the primary one goes down,\u201d he added.&nbsp;<\/p>\n\n\n\n<p>There is no better example of advancements in tech solutions than Zoom. While it was a big player in the communications market, it\u2019s technical advantages and ability to capitalise on current state of business has helped its popularity to skyrocket in the last 4-6 months. They have since added enhancements and tools in the software to fill the needs of thousands of new users.&nbsp;<\/p>\n\n\n\n<p><strong>Pitfalls of aging tech<\/strong><\/p>\n\n\n\n<p>Your switch operates 24\/7 without a break, yet most manufacturers only offer them with a one-year warranty. Yardi, on the other hand, provides a managed service to take ownership of that switch for three years. Orrock has found, on a rare case, coworking spaces using switches up to 10-15 years old. These switches could be providing service 10 times slower than what is currently on the market. \u201cYou\u2019ve invested all this money on this 1GB circuit and a 1GB Wireless Access Point, but your old 100MB switch is not going to allow you to see the speed you\u2019re paying for and what your customers demand,\u201d he said.&nbsp;<\/p>\n\n\n\n<p>Another issue with outdated tech is end of life products (EOL). Manufacturers will not develop that product anymore and the standards pushed to new products are far greater. In the case of a small operator, it could be a handful of switches. But for a very large space that isn\u2019t updating equipment, it could have 42-60 switches. This would become then a huge expense which may not be in a companies budget.&nbsp;<\/p>\n\n\n\n<p>This also has enormous security implications. Because that product is no longer being supported, it ceases to be able to take the latest security updates. Those spaces with 10-15 year old switches may have been in place without an appropriate security patch for quite some time. \u201cOf course, there are a lot of components attached to that switch that would provide security, but that is the weak link,\u201d Orrock explained. \u201cIt is the most vulnerable point, the age of that switch and the security patching it has.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>Getting ahead of member demands<\/strong><\/p>\n\n\n\n<p>\u201cBeing able to identify at any moment in time what your tech is able to deliver, as new tech evolves, is the important part of the customer experience,\u201d Orrock says.&nbsp;<\/p>\n\n\n\n<p>From a managed services perspective, Yardi provides the solution for a three-year term and every three years as you enter a new agreement, Yardi reviews the tech it\u2019s providing. Typically, hardware refreshes take place every 4-5 years. Yardi analyses: A) Is this equipment currently able to meet and deliver expectations? B) What is coming up from a technology requirement perspective? C) What do we have to do bring this customer up to par?&nbsp;<\/p>\n\n\n\n<p>With environmental protection being quite prevalent now, new technology is also going to be more energy efficient, drawing less power. For example, since Energy Star ratings have been in place on server based equipment since the early 1990\u2019s, those ratings continue to be improved and adhered to by manufacturers ensuring best practices with regards to energy usage.&nbsp;<\/p>\n\n\n\n<p>Tech will evolve and continue to become more advanced than previous models. It remains up to the operators to keep their tech up to date for the benefit of current members, for cost savings, and to be ahead of consumer demand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"415\" width=\"1024\" src=\"https:\/\/www.yardikube.co.uk\/wp-content\/uploads\/sites\/59\/2020\/07\/Main-new.png?w=1024\" alt=\"\" class=\"wp-image-2074\" srcset=\"https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2020\/07\/Main-new.png 1352w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2020\/07\/Main-new.png?resize=300,122 300w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2020\/07\/Main-new.png?resize=768,311 768w, https:\/\/www.yardikube.com\/wp-content\/uploads\/sites\/101\/2020\/07\/Main-new.png?resize=1024,415 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Technology is evolving at such a speed that certain tech advances get left behind, explains Paul Orrock, Yardi Medusa Wi-Fi specialist, who detailed why older technology is detrimental to your business and member base.&nbsp; The first two things as a coworking operator to recognise are: what are your members being driven to by tech change?&hellip;<\/p>\n","protected":false},"author":897,"featured_media":2077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[],"class_list":["post-2059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coworking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Older Technology May be Selling Your Members Short | Yardi Kube<\/title>\n<meta name=\"description\" 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